The Council has consistently advised the press to adopt restraint and caution in its reporting. It agrees that an attempt should be made to create an environment in which, through self-regulation, the press ensures an optimum balance between the exercise of its freedom and its responsibility. That is the basic objective Press Council seeks to promote and enshrine.
As per section 13 (b) of the Press Council Act, 1978 the Council has been mandated to build code of conduct for newspapers, news agencies and journalists for achieving the high standards. In pursuance of the same, based on the adjudications and other pronouncements rendered by it the Council has evolved over the years, principles that are expected to be applied with due discernment and adaptation by the journalists to regulate his/her own conduct in discharge of professional duties. Towards this it has brought out following: